SEO
Search engine optimization (SEO) is a series of techniques designed to increase visitors to a website by increasing the websites position in the major search engines. It’s a process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines.
Why do you need Search Engine Optimization?
*SEO is the most cost-effective form of marketing available.
*SEO will bring more traffic to a website than any other form of advertising.
*SEO can help you to win new customers and increase your website traffic.
*SEO can help you to generate more leads for your business.
Search Engine Marketing (SEM) involves utilizing a combination of site submissions and paid search engine listings to help ensure your site reaches your customers who are using search engines to make buying decisions.
Search Engine Optimization (SEO) is the method of increasing your site’s visibility in the search engines for the most important keywords and phrases that are relevant to your firm.
Keyword research and development involves writing search engine friendly copy, content, articles, meta tag optimization, linking strategy and implementation, website submission and analyzing results.
Pay-per-click (PPC) involves paying for your website to have a prominent position on the relevant search results page of a specific search engine. For each visitor that clicks on your link you are charged a specific fee or Pay-Per-Click rate. With PPC you only pay for the actual results.
Pay-for-inclusions (PFI) involves paying to get your site listed on a certain search engine. It doesn’t guarantee high rankings. You still need optimzation to get high rankings. PFI gives you an opportunity to gain a top position but without a good SEO strategy, it’s effectiveness is limited.
The benefits of search engine marketing & SEO
Search Engines outperform all other forms of media in driving visitors to sites. Over 85% of web users state that search engines are the primary method to find specific sites.
Traffic from search engines is the most valuable kind of traffic as it is comprised of qualified visitors actively looking for a product, service or solution.
Why you need search engine marketing?
*Search engines work for you non-stop, 24/7.
*Over 92% of users don’t look past the first 2 pages of results and most will not look past the first 10 results.
*More than 30% of users believe companies found in top results are a major firm in their specific category.
*SEM raises your online profile and builds brand awareness.
SEM has been proven to yield the highest Return On Investment in terms of generating more traffic, leads and sales to your site than any other marketing channel.
SEO Books and Guides:
SEO Revenge
The power of SEO
The Magic SEO Book
Useful SEO Tools:
http://www.googlerankings.com
http://www.keyworddensity.com
http://www.mikes-marketing-tools.com/free-marketing-tools.html
http://seodigger.com
http://tools.seobook.com
http://www.alexa.com
http://www.webmaster-toolkit.com
http://www.iwebtool.com/tools
http://www.seocompany.ca/directory/top-web-directories.html
http://www.googspy.com
http://www.linkpopularity.com
http://www.seocompany.ca/tool/seo-tools.html#link-popularity-tools
Keyword Tools:
http://www.nichebotclassic.com
http://www.goodkeywords.com
http://www.freekeywords.wordtracker.com
http://www.kwbrowse.com
http://www.ranks.nl/tools/spider.html
http://www.quintura.com
